Top Digital Marketing Tools In 2020

Top Digital Marketing Tools That Can Boost Your Website Traffic

Are you currently having issues with how you’ll generate a lot of traffic on your website? 

Well, today I will be listing down the top digital marketing tools which you’ll use to spice up your website traffic in 2020, but before I get to that, let me explain what digital marketing is.

Digital marketing has really become so important for all online marketers. it’s the simplest way within which you’ll get people to urge to grasp more about your products.

Even within the olden days, digital marketing has always been existing, but what differentiates the olden days and this century is that the way digital marketing is finished.

1. Ahrefs

Top Digital Marketing Tools

Ahrefs one in every of the most effective Digital Marketing tools within the market.

What this tool does is to assist you to learn almost everything about your competitors using the ahrefs site

What the tool does is to inform you where your competitors are getting their traffic from, which keywords they’re ranking for in google search engine, what number of backlinks they get, and also the links that are pointing to their website.

With Ahrefs (Content Explorer), you have got the chance to seek out the foremost shared content online which you’ll also write of.

The interesting thing about this tool is that, with the keyword explorer, you’ll do keyword research across many countries.

It shows you the search volume, search, and paid difficulties, and also the cost per click (CPC).

Added to what this tool can do, another awesome feature about this tool is that it shows you the keyword difficulty, that is, how hard it’s to rank for a specific keyword you’re making research on.

It has a ranking history graph, an awfully detailed computer program Result Pages (SERP) analysis of all the info you wish as a guide in your digital marketing strategy.

Another thing this tool does is, it gives you keyword ideas, graphing out the search difficulty, and also showing you which ones keyword people are looking for.

2. Whatagraph

Top Digital Marketing Tools

The second tool I will be mentioning to you is the Whatagraph.

If you don’t track the right Metrics, leads generation may be hindered to some extent.

As it is, digital marketers are always ready to try out a variety of marketing tools that will help them reach their target.

One interesting thing about this tool is that, it integrates over 40 digital tools just in order to provide users with aggregated data and visual reports.

This tool also helps you to know which methods are driving the right traffic and converting goods and tons of leads back to your website, without violating any google policies.

3. Mailchimp

Top Digital Marketing Tools

The third tool on my list Is Mailchimp.

Talking about email marketing, Mailchimp falls to be one amongst the most effective tools for email marketing,

This tool actually has been wont to send over a billion emails as last year.

One fact you have got to grasp is, the bulk of companies that use email marketing technology are way an excessive amount of.

This isn’t something you must feel Relaxed about, rather you must find all possible ways to create sure you implement it in your business as fast as possible stupidly twice.

As it stands now, Mailchimp has claimed the spot to be one of the most effective email marketing tool providers within the world currently.

There are other alternative tools to be used though, but this tool stands bent be the most effective all told of the e-mail marketing tools.

The Interesting part about this tool is that it provides a free plan for those with 2,000 subscribers and people who don’t send over 12,000 emails per month.

4. HubSpot


The Fourth tool is Hubspot.

When It involves CRM, CMS, and building landing pages, Hubspot has become the “most used” tool.

In as much you know how you wish your marketing tank to be in good order, it’s time you permit no stone unturned.

With this tool (Hubspot) you’ll easily have access to tools that help with:

  • Blogging
  • Social Media
  • SEO
  • Website
  • Lead Management
  • Marketing Automation
  • Email
  • Analytics

You can also view the important Key Performance indicator (KPI) inside each tool dashboard.

With everything provided in one place, you seriously mustn’t divide yourself into different dimensions.

This tool will really help within the long term, indeed it’ll also facilitate you to realize greater success within the digital marketing world.

5. Hootsuite

Top Digital Marketing Tools

The Fifth Tool Is Hootsuite.

Social media has really played a bigger role in the success of any company you find today be it small or big (nobody can argue that)

When it comes to the management of social media and scheduling social media posts, Hootsuite stands out to be the best tool for this.

What this tool does is to help you track the performance of your social media content and it also helps to calculate conversion about your brand or your product.


There are many features in Hootsuite that may favor you as a beginner in online marketing. For example, you can use this tool to:

  • Reply to comments through the dashboard. There’s no reason to visit each individual platform.
  • Identify influencers for your marketing team and leads for your sales team.

Social media marketing is not that difficult, not when you have this great tool (Hootsuite) to work with.

With this particular tool you can schedule and manage social media profiles as much as you can without visiting each platform individually.

Hootsuite offers a limited free subscription and a 30-day free trial offer for the professional subscription.

6. Google Analytics

Google Analytics

The sixth tool is Google Analytics.

As a digital marketer, this tool (Google Analytics) may be a must-have.

Being one of the top free tools from Google, google analytics should be a part of the tools you ought to think about using for your digital marketing strategy from the very first day.

With this tool, you’ll receive insight on how your customers are engaging along with your website providing you with the power to trace down every activity from your visitor.

What really amazes me more about this tool is that you simply can actually see where you’re getting your traffic from, which suggests this tool is quite just a traffic tool.

It also shows you the keywords that do wonders on your organic traffic, which soon you’ll be able to consider more things to feature, gather new updates and data, and indite that very same topic.

You should never ignore using Google Analytics for your online marketing strategy, installing it earlier, you’re doing yourself the highest.

7. Buzzsumo

Top Digital Marketing Tools

The Seventh Tool Is Buzzsumo.

 Making Research is what you should put your time in, but what happens when you have a tool that makes things much easier for you?

Buzzsumo is a research tool that helps you to find what is trending about a particular topic in your niche.

 If you want to know what topic performs very well in search results and what the audience likes to read or share then you don’t need any other tool than Buzzsumo.

When you search for a particular topic concerning your niche, you get to see the top articles that are trending and you also get to see the number of shares the article gets on each social media handle.

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Also, this tool can help you generate blog ideas, in creating high-quality content.

Although Buzzsumo is a paid tool, you tend to get a 7-day free trial after you have registered just to test it and see how it goes for you then you can commit to subscribing to it.

8. Canva


The Eighth Tool Is Canva.

Having good looking graphics for your products can be so enticing for visitors to engage in. This is more of the reason I suggest you should use canva for your Visual marketing.

Especially in 2020, visual marketing has really become important, with customers retaining 80% of what they see and 20% of the read. No wonder it has become so relevant for businesses to integrate visual marketing into their business marketing strategy.

Canva is a great tool for creating professional-looking graphics, you can easily use this tool to create social images and infographics free.

Canva offers a large selection of templates, clip art, and fonts to help you customize your project.

This is the perfect tool for someone who doesn’t have access to more advanced design platforms

9. SEMrush


The Ninth Tool Is SEMrush

SEMrush is the recommended tool you must use to improve your SEO strategy. This tool offers assistance in performing keyword research, position tracking, and identifying backlink opportunities. It also provide Digital marketers a great opportunity to analyze google organic and paid search results to allow you to evaluate your site and perform competitor analysis. 

This tool can be used to perform a comprehensive technical SEO audit. 


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SEMrush offers free and premium accounts, and with the free account, your ability to get relevant data is limited and you may not be able to use some features using a free account. You can sign up and use the 7days trial and check out how it works.


10. Trello


The tenth tool is Trello.

Trello is a great organization tool you can use in your online marketing team considerably. This tool offers your team the chance to review the post before you publish them.

 The most impressive things about this tool is that it uses an online digital whiteboard within the cloud that allows users and teams to work out who is doing what. It provides a shared perspective of a company. 

With Trello everything associated with your online marketing strategy will be shared within the same place.

 Trello offers free and paid plans, and all plans include unlimited personal boards and unlimited lists.

11. Ubersuggest


This tool (Ubersuggest) can help you to generate tons of keyword ideas for your digital marketing strategy. 

 The interesting fact about this tool is that it shows you the organic search difficulty of a keyword and also the website ranking for those keywords. 

Ubersuggest can give you an insight on which keyword to target and which the ones you can easily rank for. You can also use this tool to monitor your competitor’s URLs. 

Head on to Ubersuggest, type in your competitor’s URL and you’ll get tons of information, ranging from the keywords they are ranking for to the top pages driving traffic to their website.


These are the top Digital Marketing tools you can use to boost your website traffic in 2020. 

I recommend that you try out some of these tools, if not all, so your business can grow.

After all has been said, I hope this article was really helpful to you. Please do well to drop a comment in the suggestion box let’s know your opinion.

I'm a Digital Marketer, with over a decade of experience in affiliate marketing. I Consult and Train on SEO, Digital product production.